Olaplex - The Leave Inn

To promote their new leave-in conditioner, Olaplex hosted the Leave-Inn, an activation in the heart of New York City! The weekend long pop up event offered consumers a fun check-in process, innovation bar including product education and beverage service, a styling lounge where people can trial the products and get ready for an upcoming show with a hairstylist, and a bellhop photo op to capture the styled hair.